SILMO: crush on Morel Eyewear french brand
World Optical Fair, 50th anniversary
On October 8th, I was in Paris to meet the Morel team at the 50th edition of the SILMO, the World Optical Fair. I admit that I wasn’t particularly looking forward to taking the RER B to go to the Villepinte exhibition center – though I used to live in Paris, I don’t feel at ease in public transport – but it did not stop me. It should be said that there’s a long love story between me and glasses. And that day, I fell in love again when I discovered Morel’s collections.
Morel’s stand, french eyewear manufacturer since 1880.
The stand was breathtaking, mixing the purest white and natural wood with a bar at the center, on which one could have a cup of coffee of a glass of champagne, and lots of space to discover and try on the glasses. Simplicity, efficiency and modernity. I was welcomed with a coffee and a warm smile, the best way to start the day! I was able to meet Amélie Morel and Noala, designer of the Koali collection.
Koali, Rebel, Öga, Nomad… glasses for everyone!
It was really hard for me to choose a pair of glasses. I could have spent the day searching if I hadn’t been afraid to be a nuisance for the team 😉 I’m so looking forward to sharing my choice with you. My three favorite collections are Nomad, 1880 and Koali! I’ll tell you more about this brand and how I chose my glasses on the blog. And I’ll tell you the story of this French brand that was able to evolve and endure since 1880.
Crush on the stand “MOF”
Afterwards, I stayed a long time at the MOF stand. This acronym may sound harsh but it encapsulates everything I love: Meilleurs Ouvriers de France (France’s Master Crafstmen). You know how much I love to see how things are made. I was so fascinated by the various techniques displayed by the craftsmen that I spent nearly an hour watching them. I’d have gladly stayed for a workshop if I’d had the time!
My very next step will be to publish an article in which I’ll explain how I became a glasses-addict and why I now combine both pleasant and useful in this object. And no, the idea of having to wear glasses was once less than appealing for me…