26 March 2016
Mar 26th, 2016

I have always highlighted on my blog my taste, I would even say, my obsessional appeal for clothing, even is as of today, i still don’t succeed to define myself as a « fashion blogger » ; maybe because my out of trend style (vintage, lolita, a mis of all of this…very far from Vogue and modernity). Nevertheless it would be a lie to skip this facet of mine while pretending I don’t care

binge fashionYou might wonder where this is leading to. A part of you might already guess : I will chat about « clothing » and « window shopping ». Another part of the audience might be surprised by the turn this post will take : here, I will take this time to denounce a system which is exasperating me more and more, and to point out the inconscious consumerism, as a witness, person at fault, and « former victim ». Consumerist system which I decided to name (if no one ever did it before me) : « Binge-Fashion » .For non anglophones, if you are not used to this term, here is a very simple resume : we are talking about « binge », when we do something in excess, with stuffing yourself being the only goal. Binge-drinking, drinking for drinking, as fast as possible to be wasted and not for pleasure…

binge fashion 3

Found here:http://www.chronicallyvintage.com/2010/02/countdown-to-value-villages-first-50.

« Binge-Fashion ? seriously, does not she go too far ? » Yes indeed, I could not be more serious and unfortunately, I’m not over doing it.But first, please wait and let me write these few words about me, me and my relation to clothing, in the past and now. As a little girl, I was always dreaming about massive crinoline dresses, ball jewellery, and wanting to be just like a princess. I chose from a very young age (5/6 years old) the clothing I wanted to wear or buy. My mom and my grandma, both genuine coquettes, played the game perfectly well. If a camera was pointing towards me, I was taking the cutest pose, proud of my outfit. I did not even wish  to be the prettiest or to be admired ; no, I just wanted to be complimented on my outfit ! ». I wanted people to like the clothing I was wearing.ll me « oh wow, you look like a real princess ! »  I wanted them to like the clothing I was wearing.

Today, it does not seem out of place  that I attach so much importance to my appearance,  that I spend hours choosing what I’m going to wear the next day, and that I love so much to pose in front  of lenses. Let’s be honest, here, this is my narcissistic ego talking to you : I find myself pretty in beautiful clothing and I like seeing myself being all smiles, set on glossy paper, proud and so confident. The reality is really further away from that. I don’t find myself especially pretty. There are some days when I just wear yoga pants because I can’t be bothered to dress up. And I still work on my self confidence.

Image source: http://hellcat-vintage.com/tag/shopping/

1936 — A man carries a pile of presents purchased by a young girl during a Christmas shopping expedition. — Image by © Hulton-Deutsch Collection/CORBIS

There was a big change in my childhood : my mother’s death, and therefore my move to a new city, a new house…and a new « family ». My mother in law never let me choose what i wanted. The kids from my new school were much crueler. Not surprising at all : I went from a « bourgeois » neighbourghood to an ill famed suburb, from a strict and catholic school to a school for underprivileged kids. The High school, and then College were even harder for me. I was absolutely not able to fit in with the basic adolescent standards. I did not like fashion, I was dreaming of Marie Antoinette and Vivien Leigh. Being  a shy and wary personality, I shut away myself, as I was rejected, but deep inside, partly because I wanted it myself. One day, thanks to a magazine, i discovered Lolita fashion. And suddenly, clothing went from being an invisible armor, to a visible armor, even more a really visible armor.  I was able to assert myself thanks to clothing. And they took such a big place in my wardrobe, that they started to oppress me, to smother me. Somehow,I was feeling good because of fashion and my purchases . And I always wanted more. For the past few years I’ve been ok. And the better i feel, the less I need a dress to feel good in my skin. My yoga pants days don’t mean I’m depressed !

Vintage shopping

Found on pinterest…

I won’t lie. I will remain a fashion-addict. My vision just changed radically. Before, my obsession was to « always get more ». Now, it is to have less but better. I want a flawless quality, and an ethic.  Do you buy clothing every month ? in shops like H&M, Forever21, Primark ? Are you always looking for the cheapest deal and best bargain? Is the desire for more always at the back of your mind ? Do you open your wardrobe, thinking « I have nothing to wear » when your shelves strain under the weight of your clothing , that you barely wore or have never worn once ? Are you disappointed when the top you bought two months ago is already bobbling and looking old, when it is still new ?


Found on Marie Claire UK

Found on Marie Claire UK

It was questions whose answers hit me so violently that I rejected the whole system. When I like an accessory in a shop front, if it is associated to the name of a big brand, and if the label indicates « made in china/bangladesh » with « 100% polyester », I smirk and disgust quickly replaces attraction. Because the « Always cheaper » can be resumed like this : people with indecently low wages, working in horrendous work conditions, mistreated animals, vandalized nature, items surproduction (in factories, shops and wardrobes…) which end in bins, and because of the « low quality » raw materials, used to limit the production costs, are non bio-degradable. On an economical point of view, consuners become the marketeers slaves, maketeers who made us believe that you need to buy to be happy, change outfits everyday to be happy, having the last fashionable gadgets to be respected. And our small local artisans disappear, traditions get lost, all for a financial profit, from which we don’t draw from, on our humble scale, any advantage. It’s quite the opposite. We become impoverished. It does not make us any happier.

Why buy a few £50 pairs of shoes per year that end up in the bin in less than a year, when you can invest in ONE quality pair of shoes, which could last ten years ? Would you rather spend £300 per year in « throw away shoes » or £300 only once . Would it really make you lose your class, your style ? I don’t think so. To finish with this, I highly recommend you to watch the documentary « the true cost », available on netflix, and browse the website : (LINK) to form your own opinion. But I will go back to this subject very soon, as I will take the time to introduce you to some brands and artisans I have a fondness for, who have made me happy to have invested my money recently. I invested to earn more.


Nice shopping!

BREAKFAST AT TIFFANY’S, Audrey Hepburn, 1961


  • Colin Hattersley
    Apr 17th, 2016 - 1:18 am

    A thought provoking and very personal blog Nella, thanks for sharing details of your quite difficult childhood. I can understand how clothing became a suit of armour for you. I am glad you wear yoga pants and feel happy with your appearance rather than feeling the need to dress up all the time. As for your outlook you have some amazing photo shoots so I fail to see how you can think of yourself as not especially pretty, So relax when your not in front of the camera and dress up when you are. 

    I so agree with you on the consumerism, not just cloths but everything these days is made cheap and not to last any length of time. As you mentioned things are made by people with poor working conditions and no care is taken into the adverse effects of mass production on the environment, as international corporations make huge sums of money for there shareholders and management here in the West leaving the countries where the products are made impoverished. 

    I could go on all night so i will stop there.

    Thanks once again for sharing  a very personal blog.